SEO and sharing

What CarrGo does for you

• Page titles and descriptions from each page’s title and description. Titles end with your company name, as in “Fares · CarrGo”.
• Canonical addresses on every page, built from site in astro.config.mjs.
• Share images. When a page is shared on social media or in a chat, a 1200×630 picture is made from the page’s image, or from shareImage in site.config.ts.
• Structured data that helps search engines understand your business:
  • TaxiService on the home page, with your phone, email, address, opening hours and the areas from your city files
  • TaxiService for each city page
  • Service on each service page
  • BlogPosting on each blog post
  • FAQPage from each FAQ block
  • breadcrumbs on every page below the home page
• A sitemap at /sitemap-index.xml, without the block library, the style guide and the thank-you page.
• An RSS feed of your blog at /rss.xml.
• Speed. Search engines favour fast pages. CarrGo ships almost no JavaScript, one small font and modern image formats, so pages load quickly even on phones.

Before you launch

1. Set site in astro.config.mjs to your real address. The sitemap, canonical links and share images use it.
2. Give every page a description of about 150 characters that says what’s on it, in words people search for (“airport taxi Northfield, fixed fares”).
3. Write real copy for each city page. “Taxi” plus a town name is how most riders search, and a page per area with genuine local detail is your best chance of being found.
4. Replace the demo reviews, numbers and team with your own. Never publish made-up reviews.
5. Set demo.enabled: false, and delete /blocks/ and /style-guide/ if you don’t want them online.
6. After publishing, add your site in Google Search Console and submit https://yoursite.com/sitemap-index.xml.
7. Create or claim your Google Business Profile with the same name, address and phone number as on your site. For a taxi firm, it matters as much as the website.

Keep a page out of search results

Add noindex: true to the page’s front matter. The thank-you page already has it.