Client work
Gobinda Kalupada Seka: Astro site in English, Odia and Hindi
A family seka centre in Bhubaneswar, open since 1962, gets a fast website its patients can read in their own language and use with one thumb.
- Client
- Gobinda Kalupada Seka, Bhubaneswar
- Built on
- Mira, our Astro clinic theme
- Languages
- English, Odia and Hindi
- Visit the site
- Gobinda Kalupada Seka
The centre
Kalupada seka is a traditional Odia heat therapy: a heated iron rod, herbal oils and herbal bandaging, used for fractures, joint pain, back pain and sciatica. The Samanta family has practised it for three generations. Gobinda Chandra Samanta opened the centre in Nayapalli, Bhubaneswar, in 1962, and his sons Kirti Chandra and Biswajit (Basu) carry it on today. Patients rate the centre 4.9 on Google, from more than 750 reviews.
Most of those patients arrive in pain, often on a phone, and many are more at home in Odia or Hindi than in English. Their old website didn't reflect any of that.
What the site needed
- Three languages, properly. Every page in English, Odia and Hindi, each at its own address so people can find it in search.
- Calls and WhatsApp first. The centre books by phone, so calling, messaging and finding the way had to be one tap from anywhere.
- Honest health wording. The old site promised cures. The new one says what seka helps with, and when to go to a hospital first.
- Pictures without patients. The old photos were small phone shots, and many showed patients.
How we built it
We built the site on Mira, our theme for physiotherapy and holistic clinics, using its earthy holistic colours: herbal green and turmeric.
English, Odia and Hindi. Mira's language system gave each language its own addresses (/or/ and /hi/), a language switcher, hreflang tags and sitemaps. Odia and Hindi use the fonts phones already have, so they add nothing to the page weight. That's 37 pages in each language.
One thumb to call. There's no online booking, on purpose. Phones get a bar with Call, WhatsApp and Directions fixed to the bottom of the screen, and the home page shows whether the centre is open right now. That's worked out in Bhubaneswar time in the visitor's browser, including the afternoon break, so it never goes stale.
A page for each condition. Thirteen conditions, from bone fractures and frozen shoulder to sciatica, each have their own page: the usual signs, how seka is used, and a clear note on when to see a doctor first. These are the pages people find when they search for what hurts.
Illustrations instead of patient photos. Mira's drawings, in the site's own colours, show the treatments and the conditions. Real photos appear only where nobody is a patient: Basu's portrait, the seka rods, and the centre's sign in Odia.
Built to last. It's a static Astro site with almost no JavaScript, search in every language, structured data for the clinic and its opening hours, and HTTPS, which the old site didn't have.
The result
A site that tells a patient in pain, in their own language, whether the centre can help, when it's open, and how to call, in a couple of taps. And it's one the family can keep up to date, because every page is a plain text file.
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